Insights

Ideas, Insights & Innovation

Deep dives on tech, business, and impact from the Cellapp team.

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Why AI-Powered Websites Convert 3x Better Than Static Sites

The era of brochure websites is over. Businesses deploying AI-embedded websites are seeing conversion lifts of 200–400%. Here's the data — and what's driving it.

May 21, 2026·6 min read·0 views

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Business

Custom CRM vs Off-the-Shelf: The Real Cost Breakdown

Salesforce starts at $25/user/month. Sounds cheap until you need the features that actually matter. Here's when a custom CRM pays for itself — and when it doesn't.

Jun 1, 2026·7 min read

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Engineering

Supabase vs Firebase in 2025: Why We Switched and Never Looked Back

After three years of building on Firebase, we moved our entire stack to Supabase. Here's an honest comparison — the wins, the trade-offs, and what made the decision clear.

May 28, 2026·8 min read

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